Solo Marketers Club
For in-house B2B marketing managers who are flying solo. Bounce ideas, develop your strategy and grow in confidence.
It's tough being a solo marketer
Being the sole marketer in a small business can be lonely, I’ve been there! You’re:
- Responsible for every aspect of marketing
- Relentlessly prioritising
- Managing a tight budget (or no budget at all)
- Grappling with a limited tech stack
- Getting a stream of ideas from leadership
- Trying to keep up with a changeable strategy
- Up against tough targets
All without a marketing colleague to bounce ideas off, or learn from.
Sound familiar?
If so, the Solo Marketers Club is designed for you.
Review Your Marketing With Us
A 4-week programme designed for B2B in-house solo marketers. You'll identify quick wins and strategic opportunities to drive more pipeline, grow your network and boost your learning .
What to expect?
Workshops
Three small group online workshops (max 8 people) to help focus and fire up your marketing strategy. These are designed for the reality of being a solo* marketer with limited resources.
Implementation
Strategy is nothing without execution. You'll get frameworks, templates and help to prioritise ideas, communicate confidently with your stakeholders and take action to deliver results for your organisation.
Connection
Meet fellow solo B2B marketers, grappling with similar challenges to you. Collaborate, share ideas, questions and experiences during and between workshops with the other members of the group.
Community
Have a direct line to a group of smart, ambitious marketing professionals with a range of experience you can tap into. Join as part of a cohort, stay as long as you like.
Workshop 1
Strong Foundations
If you don’t have solid foundations in place, the rest of your marketing efforts will flounder.
After the first session, you’ll go away with:
- A clear diagnosis on what needs attention in your marketing foundations
- Insight into how well your marketing supports your businesses goals
- Clarity on value differentiation and whether you’ve nailed it
- Practical frameworks to sharpen your positioning, messaging and content strategy
Workshop 2
Awareness & Demand
Are you top of mind when your ideal customers are ready to buy? Are there leaks in your pipeline that need fixing?
You’ll leave with:
- The signals to keep tabs on brand awareness and demand
- Insight into where to focus your energy
- A practical, strategic B2B demand generation playbook
- Easy-to-miss quick wins that could boost your pipeline
Workshop 3
Customer love & Marketing survival
Landing new clients is just the start. Real growth comes from retaining clients, growing relationships – and turning them into advocates.
After this session you’ll have:
- A grasp on how to balance acquisition and retention marketing
- Identified opportunities to build better customer relationships that pay off
- A system for generating reviews and referrals
In this final group session, we’ll also tackle the common challenges solo marketers face – and how to overcome them.
1.5 hrs Online Workshop
One-to-one
Troubleshooting
Troubleshooting
This is a chance to deep dive into a specific marketing challenge you face with me, on a one-on-one video call.
You can use me as a sounding board, to bounce ideas around and get suggestions or feedback.
This 45-minute call can be anytime in the 4 weeks after the programme.
Your facillitator
Charlotte Mason-Curl
I spent over a decade leading marketing in fast-paced B2B startups – often as the only marketer in the room. I know what it’s like to juggle strategy, execution and a hundred Slack messages. I’ve felt the overwhelm, build from scratch on a shoestring, and gone on to build high-performing teams.
In 2022, I leapt into the freelance world. Now, I help mission driven companies level up their marketing.
I bring more than just marketing expertise. This programme benefits from my deep understanding of learning and a keen interest in behavioural science. It’s been built to close the gap between strategy and action. You won’t just leave with ideas, you’ll leave ready to implement and see results.
Curious? Snoop on my LinkedIn.
