Marketing Services

Inject experience and energy into your marketing team.

What do I know?

I spent 10+ years leading growing marketing teams in B2B SaaS startups.

In 2022 I leapt into the freelance world, and now help companies that do good things to level up their marketing.

Alongside marketing expertise, I bring a deep understanding of learning and a keen interest in behavioural science. So, if you want to educate your audience and drive action – this is handy.

Snoop on my LinkedIn.

You can expect

Practical strategy

No lofty jargon-filled documents. Marketing strategy and action plans you can digest, and most importantly, that you can action.

Flexible Partnership

No fixed formats like some agencies. We'll discuss what you need, your budget and timelines, and work it out from there.

Empathy + Energy

Having ridden the rollercoaster of high-growth start-ups for 10+ years, I know how tough it can be. I'll help you navigate your challenges and tap into the opportunities.

Revenue & Results focused

I'll help you align your marketing efforts with organisational objectives and find ways to get more from your limited resources.

People say nice things:

Without doubt, the most useful 90 minutes of my week - probably month! It's always good to step back and see the bigger picture, and we did that, but to come away with actions and plans that I can put in place today, next week, this quarter and for the whole of 2026, that's golden.

Charlotte Westney

Comms & Marketing Lead, Small World Consulting

Charlotte has a real gift for making strategy feel human and achievable. Her workshop gave us the tools to take a step back, get clear on our message, and move forward with focus.

Georgie White Winter

Development Manager, Diverse City

"Charlotte brought a perfect balance of strategic insight and actionable recommendations, helping us to refine our approach."

Danni Fothergill

Head of Marketing, Edurio

"I've found our sessions incredibly valuable. Charlotte provides a great listening ear and offers practical advice alongside thoughtful suggestions. As a sole marketer, her support has been immensely helpful in navigating my role, and she serves as an excellent sounding board for ideas and challenges."

Kate Lee

Marketing Manager, Obelisk Support

"Charlotte has been a brilliant advisor and mentor to our marketing team. She’s brought in strategic solutions and hands-on assistance to really make a difference to how the team thinks and works."

Caroline Allen

Revenue Leader, Dressipi

"Charlotte is bloody brilliant. Her expertise and guidance has transformed our marketing and I absolutely recommend her to anyone looking for someone to do the same for them."

Simon Rupniak

Founder, Lima Delta

"Charlotte helped us define our organisational voice and how we talk about ourselves in a way that has stayed at the core of our brand for years."

Ernest Jenavs

CEO, Edurio

"Charlotte guided us through strategy workshops, then got us started with executing the ideas in practice - showing us how it's done! I'd recommend Charlotte without hesitation."

Georgie Cooke

Founder, Lima Delta

Charlotte orchestrated a strategy that made sense. The document presented back to us was actually enjoyable to read and gave us practical steps in implementing our marketing. I'd strongly recommend working with her."

James Stuart

Founder, Lightbox Film

Charlotte brings fresh, creative ideas and combines them with a thoughtful, data-driven approach that really makes an impact. Her collaborative style makes her a joy to work with – she listens, challenges constructively, and always goes the extra mile to ensure the campaign’s voice is strong, consistent and engaging. We’ve seen fantastic results and a real step forward.

Annika Williams

UK Campaign Manager, 30% Club

Charlotte was an outstanding Fractional CMO and advisor. Her mentorship was invaluable, and she always provided clear, strategic advice. Charlotte's ability to simplify complex concepts made learning easy and enjoyable.

Thomas Cardon

Growth Marketer, Stellar Labs

"Charlotte is one of the very best B2B tech marketing freelancers in the UK. I was thrilled to work with her again at Narvar - as she was able to make a significant impact on our EMEA sales & marketing functions."

Chris Hoskin, Marketing Director

Marketing Director, Narvar

A little more detail

Marketing Strategy

Get a marketing strategy that’s practical for your team to execute, and will deliver the results you need.

I’ll help you build your strategy from scratch, or review and refine what you have in place.

Ask me about:

Marketing strategy reviews
Building your strategy from scratch
Demand generation strategy
Content marketing strategy

"Charlotte brought a perfect balance of strategic insight and actionable recommendations, helping us to refine our approach."

Danni Fothergill

Head of Marketing at Edurio

"Charlotte orchestrated a strategy that made sense. It was actually enjoyable to read and gave us practical steps to implement. I'd strongly recommend working with her.

James Stuart

Founder at Lightbox Film Co.

Mentor & Advisor

Boost the skills and experience in your team without having to make a big hire.

As a mentor and advisor, I help marketing managers:

Build confidence
Think more strategically
Tackle specific marketing challenges
Work productively with Founders and Leaders

"I've found our sessions incredibly valuable. Charlotte provides a great listening ear and offers practical advice alongside thoughtful suggestions. As a sole marketer, her support has been immensely helpful in navigating my role, and she also serves as an excellent sounding board for ideas and challenges."

Kate Lee

Marketing Manager at Obelisk Support

"Following an initial strategy project I asked Charlotte to stay on and mentor our marketing manager. This worked out brilliantly, really developing her career and bringing new ideas and ways of working.

I would not hesitate to bring Charlotte in again."

Caroline Allen

Chief Commercial officer at Dressipi

Messaging

If you feel like you’re going around in circles with your value proposition and messaging, you’re not alone.

I’ll help you hone in on the problems you solve, sharpen your proposition and align your team around a clear and consistent message.

This usually looks like:

A workshop with your key stakeholders
Recommendations for your messaging
Examples in practice
Ongoing support to roll it out (if needed)

"Charlotte facilitated a brand messaging workshop where she did an outstanding job, ensuring everyone was bought into the conversation even with some big personalities in the room. She really helped us nail our messaging".

Caroline Allen

Chief Commercial Officer at Dressipi

"Charlotte helped us define our organisational voice and how we talk about ourselves in a way that's stayed at the core of our brand for years".

Ernest Jenavs

Founder & CEO at Edurio

Solo Marketers Club

COMING SOON!

It can be lonely being a solo marketer, I’ve been there!

You’re spinning ALL of the plates, constantly prioritising and lacking a fellow marketing mind to learn from.

If that sounds familiar, this is for you…

I’m launching a series of energising, strategic yet practical online workshops for solo marketing leaders.

You can expect:

Small group workshops to help focus, and fire up your marketing strategy (all with the challenges of small businesses in mind).

Inspiration to think differently, and make improvements right away.

Connect with fellow solo marketers in your shoes.

A Slack community to bounce ideas off when you need them.

Get in touch

I’d love to talk to you about your goals and explore how I can help you.

Marketing Services

Inject experience and energy into your marketing team.

Marketing Strategy

Marketing Mentor & Advisor

Hone your Messaging

Solo marketers Club

What do I know?

You can expect

Practical strategy

Flexible Partnership

Empathy + Energy

Revenue & Results focused

People say nice things:

A little more detail

Marketing Strategy

Ask me about:

Mentor & Advisor

Messaging

Solo Marketers Club

Get in touch