Marketing Services

Inject experience and energy into your B2B marketing team.

Marketing Strategy

Get a marketing strategy that’s practical for your team to execute, and will deliver the results you need. 

I’ll help you build your strategy from scratch, or review and refine what you have in place.

Ask me about:

  • Marketing strategy reviews
  • Building your strategy from scratch
  • Demand generation strategy
  • Content marketing strategy
"Charlotte brought a perfect balance of strategic insight and actionable recommendations, helping us to refine our approach."
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Danni Fothergill
Head of Marketing at Edurio
"Charlotte orchestrated a strategy that made sense. It was actually enjoyable to read and gave us practical steps to implement. I'd strongly recommend working with her.
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James Stuart
Founder at Lightbox Film Co.

Mentor & Advisor

Boost the skills and experience in your team without having to make a big hire. 

As a mentor and advisor, I help marketing managers:

  • Build confidence
  • Think more strategically 
  • Tackle specific marketing challenges
  • Work productively with Founders and Leaders
"I've found our sessions incredibly valuable. Charlotte provides a great listening ear and offers practical advice alongside thoughtful suggestions. As a sole marketer, her support has been immensely helpful in navigating my role, and she also serves as an excellent sounding board for ideas and challenges."
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Kate Lee
Marketing Manager at Obelisk Support
"Following an initial strategy project I asked Charlotte to stay on and mentor our marketing manager. This worked out brilliantly, really developing her career and bringing new ideas and ways of working.

I would not hesitate to bring Charlotte in again."
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Caroline Allen
Chief Commercial officer at Dressipi

Messaging

If you feel like you’re going around in circles with your value proposition and messaging, you’re not alone. 

I’ll help you hone in on the problems you solve, sharpen your proposition and align your team around a clear and consistent message. 

This usually looks like:

  • A workshop with your key stakeholders
  • Recommendations for your messaging
  • Examples in practice
  • Ongoing support to roll it out (if needed)
"Charlotte facilitated a brand messaging workshop where she did an outstanding job, ensuring everyone was bought into the conversation even with some big personalities in the room. She really helped us nail our messaging".
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Caroline Allen
Chief Commercial Officer at Dressipi
"Charlotte helped us define our organisational voice and how we talk about ourselves in a way that's stayed at the core of our brand for years".
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Ernest Jenavs
Founder & CEO at Edurio

Solo Marketers Club

COMING SOON!

It can be lonely being a solo marketer, I’ve been there! 

You’re spinning ALL of the plates, constantly prioritising and lacking a fellow marketing mind to learn from.  

If that sounds familiar, this is for you…

I’m launching a series of energising, strategic yet practical online workshops for solo marketing leaders.   

You can expect:

  • Small group workshops to help focus, and fire up your marketing strategy (all with the challenges of small businesses in mind).
 
  • Inspiration to think differently, and make improvements right away.
 
  • Connect with fellow solo marketers in your shoes.
 
  • A Slack community to bounce ideas off when you need them.

Get in touch

I’d love to talk to you about your goals and explore how I can help you.