Thoughts, ideas and things.

Things I’ve learned as a marketer, manager and leader.

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  How to survive the start-up rollercoaster
  3 pieces of advice from a start-up marketing survivor. How to jump in the deep end and come out smiling.
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  Five rules to live by
  “That’s one of my philosophies”, I jokingly say to my husband on a fairly regular basis. I’m being flippant- but actually there’s some truth behind these comments. So, I decidedContinue reading “Five rules to live by”
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  10 things that made this an unexpectedly positive week
  A pandemic. Full remote working. Mind-blown…but well supported. Here’s 10 things that made a challenging week positive.
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  The power of words: How to ask for a referral
  It’s amazing how one small word can make all the difference to the course of a conversation, be it written or verbal. Carefully consider your choice of words and phrases,Continue reading “The power of words: How to ask for a referral”
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  Brighton SEO Takeaways – September 2017
  This was the first Brighton SEO I’ve been to where I didn’t hear anyone claim that “[insert industry term] is dead”. That was a win. My key takeaways from BrightonContinue reading “Brighton SEO Takeaways – September 2017”
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  Why build a T-shaped marketing team?
  When you work in a small marketing team, you need to be able to pick up from each other. You don’t want to pause a PPC campaign for 2 weeksContinue reading “Why build a T-shaped marketing team?”
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  Love digital marketing but don’t knock a postal
  Overall, we’re pretty happy with the engagement of our email marketing. But, when it comes to more formal communication about the ‘serious stuff’ like licence renewal, we see limited engagement via email.Continue reading “Love digital marketing but don’t knock a postal”
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  7 ways to make creative meetings productive
  We’ve all been in meetings where we’re looking for creative ideas and discussion, but for some reason it’s just not happening. Here’s 7 ways to shake it up and move forwards.
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  5 recommended marketing books that stuck with me
  I’m not going to lie, I’d much rather read a novel before bed than a business book. There are however a few exceptions that have made it into the bedroomContinue reading “5 recommended marketing books that stuck with me”
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  “Don’t be a smart person doing stupid things”
  A while back I saw Dave Trott speak at the Jellyfish Digital Journey’s event. One of his key messages was: “don’t be a smart person doing stupid things”. Kind of obvious,Continue reading ““Don’t be a smart person doing stupid things””
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  The Membership Economy – an overview
  An overview of the key points from “The Membership Economy”, by Robbie Kelman Baxter.