3 pieces of advice from a start-up marketing survivor. How to jump in the deep end and come out smiling.
“That’s one of my philosophies”, I jokingly say to my husband on a fairly regular basis. I’m being flippant- but actually there’s some truth behind these comments. So, I decided to stop and reflect. If I can identify what’s helped me in life so far, then perhaps these are rules to keep living by. LateContinue reading “Five rules to live by”
A pandemic. Full remote working. Mind-blown…but well supported. Here’s 10 things that made a challenging week positive.
It’s amazing how one small word can make all the difference to the course of a conversation, be it written or verbal. Carefully consider your choice of words and phrases, and you could see very different outcomes from your communications. This isn’t news to me. But, it’s something I’d like to re-focus on having listened toContinue reading “The power of words: How to ask for a referral”
This was the first Brighton SEO I’ve been to where I didn’t hear anyone claim that “[insert industry term] is dead”. That was a win. My key takeaways from Brighton SEO (Sept ’17): It’s all about user intent (duh). Being customer centric and making sure that you’re delivering the content that answers questions and engagesContinue reading “Brighton SEO Takeaways – September 2017”
When you work in a small marketing team, you need to be able to pick up from each other. You don’t want to pause a PPC campaign for 2 weeks because the person who normally manages it is on holiday.
Overall, we’re pretty happy with the engagement of our email marketing. But, when it comes to more formal communication about the ‘serious stuff’ like licence renewal, we see limited engagement via email. So, we went back to basics and sent a good old fashioned letter. We had a 28% response rate. Surprised? Me too. People picked up theContinue reading “Love digital marketing but don’t knock a postal”
We’ve all been in meetings where we’re looking for creative ideas and discussion, but for some reason it’s just not happening. Here’s 7 ways to shake it up and move forwards.
I’m not going to lie, I’d much rather read a novel before bed than a business book. There are however a few exceptions that have made it into the bedroom and kept me reading for more than two pages. For me, it’s got to be relevant, help me solve a problem and be actionable or,Continue reading “5 recommended marketing books that stuck with me”
A while back I saw Dave Trott speak at the Jellyfish Digital Journey’s event. One of his key messages was: “don’t be a smart person doing stupid things”. Kind of obvious, but sometimes we need a reminder. According to Dave, people have 3 problems: Ignorance Technology Ineptitude You can provide all sorts of training and moreContinue reading ““Don’t be a smart person doing stupid things””